Congratulations General Mills — America’s Most Reputable Company

Congratulations to General Mills for their recent designation by Forbes and Reputation Institute as America’s most reputable company! General Mills Foundation is an MCF member, as are the corporate grantmakers at 12 other companies named to the list this year.

The list is compiled after an online survey of more than 10,000 consumers rank companies they are “somewhat” or “very” familiar with. Each company earns a “RepTrak Pulse” score of 0 to 100. General Mills’ pulse score was 83.03 this year — 5.60 points higher than last year when it placed15th on the list — and 2.98 points ahead of this year’s second place finisher Kraft Foods.

“General Mills has focused heavily on citizenship and governance aspects of its business with recent acquisitions and expanding community support globally. They acquired Food Should Taste Good, a natural snack foods company, [and have an] initiative with Outnumber Hunger and Eat Better America,” says Anthony Johndrow, managing partner at Reputation Institute.

On MCF’s most recent Top 25 Minnesota Corporate Grantmakers List, General Mills ranked second, and it ranked third on MCF’s Noncash Charitable Contributions by Minnesota Corporate Grantmakers.

Corporate grantmakers make up nine percent of Minnesota grantmakers, but they gave almost half of all grant dollars in the state in 2009, as reported in MCF’s 2011 Giving in Minnesota report.

For more information on Minnesota grantmakers, check out MCF’s research. For more information on the list of reputable companies, see Forbes.

– Susan Stehling, MCF communications associate

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