Making Communications Technology Work for You

May 7, 2013

commnetDo you feel like you’re chasing your tail when it comes to managing online communications at your organization?

As the landscape grows and evolves, it becomes more difficult to stay on top of all of the digital tools available, while also keeping up with the day-to-day work.

In April, The Communications Network hosted a webinar called “Smart Tech for Smart Communicators,” to help nonprofit communicators do their jobs more efficiently and effectively.

Liz Bartolomeo, media director at the Sunlight Foundation, led off the discussion with this question:

“We are using all these great apps and tools on our mobile devices getting into work…why can’t we take some of this same technology and apply it for our daily jobs as communicators?”

Here are some of the many resources she shared.

Outreach Tools

  • Rapportive.com: an email plugin that searches the internet and shows you everything about your email contacts inside your inbox; especially helpful for media contacts.
  • SproutSocial.com: combines all of your social networks into one big tool to help you track who is talking about your organization, and other keywords of interest. It can also provide some analytics.
  • Tumblr: micro-blogging platform that Sunlight uses to share cool things that they found on the internet, rather than news about the foundation. Sunlight’s Tumblr is now its most popular social network.
  • Storify: creates a narrative with a collection of tweets, photos and videos that you can repurpose on a website or in a blog post, and is a good way to keep an archive of the work you’re doing.

Engagement Tools

  • Chartbeat: A paid service that gives you real-time metrics of who’s on your site and how they’re engaging with your content. You can see how many concurrent visitors you have, where they are, how they came to your site and much more.
  • Topsy: A site for searching within social networks to see who is talking about you within Facebook, Twitter, etc.

Productivity Tools

  • Pinboard: A simple bookmarking site that allows you to save and tag your bookmarks and things you want to find online. You can share your pinboard with others or keep it private; Sunlight uses it to manage press clippings.
  • IFTTT: An acronym for “if this than that” allows you to create cheat sheets for the internet. Takes all of the channels of information online and allows you to create “recipes” made of triggers, actions and ingredients to help you track information you’re interested in.

Logistic Tools

  • Eventbrite: Allows you to do low-cost or free ticketing for events.
  • Square.com: A simple way to process payments, email receipts, and track purchases.
  • Etherpad: Open-source program to share and edit collaborative notes in real-time (would be especially helpful for conference sessions).

Research Tools

You can watch a video of the whole thing on The Communication Network’s website.

- Megan Sullivan, MCF operations and publications coordinator


Cultural Competence in Site Visits and Life

May 2, 2013
guglielmoher

Rudy Guglielmo, Jr., of Youthprise and Lue Her of Otto Bremer Foundation

As part its ongoing Effective Grantmaking Series, MCF hosted Effective, Culturally Competent Site Visits.

Site visits are an excellent opportunity for foundations to connect with potential grantees and get a clearer picture of what applicants do and whom they serve. They are also a way to develop relationships, beyond the typical grantmaker/grantee dynamic.

Lissa Jones, MCF’s director of diversity, equity and inclusion, shared “Three Giant Steps to Cultural Competence.”

  1. Build your own awareness. Bias is often transferred unconsciously, so check in with yourself about your cultural biases. What, for example, did your grandfather say about the value of immigrants?  As we become aware of our biases, we can work to make more culturally-informed grantmaking decisions.
  2. Develop a way of knowing. Go to cultural events, read a community paper, check out opportunities in your neighborhood to learn about other cultures. It’s all around if you look for it!
  3. Practice, practice, practice. Develop relationships, engage in the community and realize this is a lifelong endeavor. You’ll never say, “OK, I’m done. I’ve learned it all, and now I’m culturally competent!”

Panelists for the session were program officers Rudy Guglielmo, Jr., Youthprise, and Lue Her, Otto Bremer Foundation.

youthprise

Youthprise Site Visits: Guglielmo gave examples of how to look at the sector, organizational capacity and program effectiveness with a cultural lens (put yourself in the applicant’s shoes), rather than a traditional foundation lens (develop a rationale for an investment).

A traditional lens values information veracity, research accuracy, alignment of the grantee with foundation guidelines and may involve less transparent decision-making.

A cultural lens puts cultural identity at the center of the conversation and allows for an asset-based approach with an open-ended conversation between foundation and applicant. Use of a cultural lens is not a substitute for due diligence, but it is a way to learn about an applicant in a community context. It can be an effective way to evaluate requests in areas that are traditionally hard to quantify (leadership, community organizing, youth development) and provide an opportunity to establish an ongoing relationship with a potential grantee.

Guglielmo closed with a list of learning strategies: accompany an experienced funder into the field, commit to regular visits to an organization and use the foundation’s capacity to convene and allow for peer learning. The biggest barrier to culturally competent site visits is the need to build relationships.

obf

Otto Bremer Foundation Site Visits: Her says site visits are the backbone of the Otto Bremer Foundation and a principle tenant of its work. Each visit is important in establishing or maintaining a relationship, learning about community and doing due diligence.

On Her’s first site visit with Bremer, he accompanied another program officer to “learn the ropes.” During the visit, proposal-related questions were not asked, instead the conversation focused on what was going on in the community. Trust was established and the relationship grew from there.

Culturally competent site visits are not done in isolation; they are one piece of the puzzle. Before a visit, research is done, conversations held and trust established. You have to make time to build relationships, as there is no crash course in culture.

Her ended by saying the road to cultural competence starts with one relationship, and you’re becoming culturally competent when you don’t have to think about it so much.

- Megan Sullivan, MCF operations and publications coordinator


Moving Beyond Racial Equity Programs

April 24, 2013
Julie Nelson of the Seattle Office for Civil Rightsd

Julie Nelson of the Seattle Office for Civil Rightsd

In Minnesota we talk a lot (a lot!) about the racial equity gaps in education, the workforce, health and other measures of well-being. But talking is not enough. When will we take intentional, strategic actions to address the institutional and structural racism at the root of these problems?

At a convening last week entitled “Cross-Sector Learning on Racial Equity,” Julie Nelson, director of the Seattle Office for Civil Rights, and Glenn Harris, manager of the City of Seattle Race and Social Justice Initiative, offered a well-defined path to action.

Speaking to representatives of philanthropy, the nonprofit sector and local government, they challenged Minnesotans to move beyond simply designing and funding programs. Instead, they advocated shifting focus from program development to changing policies and creating productive partnerships.

For example, to solve the day care crisis, a city can create a program of childcare vouchers, but there will never be enough money for enough vouchers. Instead, a universal child care policy can be created that relies on a partnership between government, businesses, child care providers, parents and other community members committed to quality care.

Systematic and Systemic Institutional Change
Fundamental to policy change is systems change.  Maintaining current institutional cultures and practices will lead to the same outcomes, said Harris and Nelson. To “interrupt the process that generates the same thinking over and over again,” they introduced Seattle’s Racial Equity Toolkit.

Use of the toolkit begins with a six-step analysis:

  • Set outcomes
  • Involve stakeholders (be inclusive!) and analyze data
  • Determine benefit and/or burden
  • Advance opportunity or minimize harm
  • Evaluate, raise racial awareness, and be accountable
  • Report back (the work is iterative!)

Nelson and Harris reported that the toolkit process is used in the development and implementation of every city policy, program and budget in Seattle. They cited concrete examples of resulting equity improvements. And they reported that by using a “big squeeze” strategy – top officials pushing for change from above and community members pushing up from the grassroots – they’ve achieved record levels of city government employee engagement.

Bringing All Parties to the Table
Harris and Nelson also emphasized that achieving organizational and community equity requires “a multi-layered collaborative approach for a collective impact.” To change the conversation and achieve progress, efforts to build racial equity into city policies and initiatives must be married with partnerships with other institutions and the community.

In forming these partnerships, it’s essential to create space for productive conversations about race. This includes, said Nelson, “working with white people to understand white privilege and increase understanding of racism’s impact on all of us.”

Is this possible in the Twin Cities? The visitors from Seattle expressed their confidence that Minneapolis and St. Paul are poised for a breakthrough. They encouraged philanthropists to serve as conveners and to not be discouraged if some people initially walk away. By being intentional and strategic, the core group can attract more than enough people to fill those empty seats, creating momentum and progress that cannot be turned back.

The Minnesota attendees relished the encouragement for action. They recognized the need for rigorously applying a racial equity lens to every aspect of their work. Representatives of Greater Twin Cities United Way and MCF, the convening’s hosts, pledged to continue the conversation. We’ll report back on the outcomes.

- Wendy Wehr, MCF vice president of communications and information services


You’re Invited: Facing Race Ambassador Awards

April 2, 2013

facingraceDon’t miss the seventh annual Facing Race Ambassador Awards, Monday, April 29, 2013, 6-8 p.m. at the Prom Event Center in Oakdale. Admission is free, but seating is limited. RSVP here or call 651.325.4265 by Friday, April 19.

I attended this event last year and intend to participate again this year. It’s an inspiring evening focused on individuals in Minnesota who are working in unique ways to create a better state for all of us — an equitable, just and open community in which everyone feels safe, valued and respected.

Dr. Manuel Pastor, Professor of American Studies and Ethnicity at the University of Southern California, is the keynote speaker this year. He will discuss:

  • the dramatic demographic shifts currently underway in the U.S.
  • and the gap between progress in racial attitudes and racial realities.

And he will offer a new set of strategies for both talking about race and achieving racial equity.

Then the 2013 Ambassador Award Recipients will be recognized. This year’s winners are:

  • Ellen O’Neill, YWCA of Duluth; and
  • Josie R. Johnson, Josie Robinson Johnson and Associates and Regent Emeriti University of Minnesota.

Honorable Mentions will be presented to

  • Corinth Matera, Minneapolis South High School;
  • Oluwaseyi Daniel Oyinloye, University of Minnesota Duluth;
  • and Hli Xyooj, Farmers’ Legal Action Group (FLAG).

Learn more about Facing Race, an initiative of the Saint Paul Foundation, here.

RSVP for the Ambassador Awards by the 19th, and I hope to see you there.

- Susan Stehling, MCF communications associate


MCF Seeks New Member Services Manager

March 29, 2013

hwThat’s right, we’re hiring again! MCF opened up the search for a new President earlier this week; we’re now also looking for a new Member Services Manager.

The Member Services Manager works in partnership with the Director of Member Services in the development and delivery of the Council’s varied member programs, briefings, conferences, convenings, networks, and public programs. In addition the Manager plays a key role in the recruitment of new members and the retention of existing members.

Key responsibilities of this job include:

  • Produce high quality programs, briefings, conferences, convenings, and networking opportunities
  • Continuously strengthen and improve programming through on-going internal review and attention to member feedback
  • Provide excellent customer service to MCF members and potential members to support MCF’s member recruitment and retention goals

And some things we’re looking for in a qualified candidate:

  • 3-5 years of experience managing programs in the field of philanthropy and/or nonprofits
  • Demonstrated experience planning, developing, and implementing effective educational programs and other events
  • Demonstrated knowledge of the field of philanthropy or nonprofit management
  • Demonstrated experience leading and facilitating meetings
  • Specific knowledge of and experience with e-learning
  • Prior experience with community/public, corporate, private family or independent foundations preferred

Does this sound like you or someone you know? Have a look at the full job description, and tell your friends and colleagues! Applications will be accepted until April 15.

Photo cc Matt Wetzler

Member Post: Why the Charitable Deduction Matters

March 27, 2013

hill1Last week, leaders from several Minnesota grantmakers, along with MCF President Bill King and Director of Government Relations and Public Policy Bob Tracy, traveled to Washington, D.C. for Foundations on the Hill.

This annual event is a special chance for grantmakers to engage federal policy makers on the field of philanthropy and what it means to the country and to local communities. This year, the charitable deduction was an especially hot subject.

Sherry Ristau, president and CEO of Southwest Initiative Foundation, shares with us here her experience at Foundations on the Hill and the importance of the charitable deduction.

For more on the importance of the charitable deduction to Minnesota, download this MCF infographic that we used on the trip.

“Will a new Congress change philanthropy?”

That’s one of the big questions facing community foundations and other philanthropic leaders as we look to the future. It was also a topic of critical conversation during my time at last week’s Foundations on the Hill.

The event, organized by the Forum of Regional Associations of Grantmakers, Council on Foundations and Philanthropy Roundtable – Alliance for Charitable Reform, brought leaders from the foundation sector to Washington, D.C. to help tell the story of giving and grantmaking throughout the country.

As I learned more about proposed policy changes, it became clear that there certainly could be big changes—and that the charitable deduction benefit is in jeopardy. As I visited one-to-one with key Congressional offices, it is clear we could lose this important incentive encouraging Americans to give. I am truly afraid of the unintended consequences of how our government is looking at the charitable deduction.

Many might question if it really matters — after all, there is a common misperception that the charitable deduction benefits only the wealthy. That’s just not the case. Let me be clear, the charitable deduction is not a loophole, it is a lifeline for the beneficiaries of our charitable giving including children, elderly, veterans, schools, homeless, those who have lost jobs, food shelves, those in the midst of a natural disasters and many more…including our rural communities.

According the Minnesota Council on Foundations, about one-third of Minnesota residents — at every income level — reported making contributions. Here’s the breakdown of giving by income levels:

  • 61 percent had income less than $50,000 and gave $346.6 million
  • 36 percent had income of $50,000-$200,000 and gave $1.6 billion
  • 3 percent had income more than $200,000 and gave $1.1 billion

But, I think the more important question we should be asking is, “Who’s really going to be hurt by these changes?”

If limits are placed on the charitable deduction, a national survey in 2012 by United Way Worldwide showed charities and the millions of people they serve could lose up to $5.6 billion. That would equal the entire budgets of The American Red Cross, Goodwill Industries International, Inc., YMCA of the USA, Habitat for Humanity, Boys & Girls Clubs of America, Catholic Charities USA and American Cancer Society.

These seven organizations serve more than 50 million people combined — and ALL of them serve people in our southwest Minnesota regional community.

So, what can we as leaders do? I encourage us all to contact our Representatives and Senators in Congress and share why the charitable deduction is important to ALL of us and needs to be protected. If you’d like more information, visit www.foundationsonthehill.org.


Techniques for Excellent Writing

March 7, 2013

penMCF recently hosted a program called Techniques for Excellent Writing, part of our Effective Grantmaking Series.

Presenter Stephen Wilbers, writing consultant, author and syndicated columnist, led us through exercises to write more effectively, edit for emphasis and proofread proficiently. He also focused on common errors to avoid, correct word usage, and a three-step plan for quick and effective writing.

Some key takeaways for me:

  • Omit needless words. Challenge all words that fail to contribute.
  • Wordy writers sound less resolute than concise writers.
  • The beginning and ending of your sentences and paragraphs count more than what’s in between.
  • You should be an artist first, a critic second. Get all of your writing down, then go back and be more critical when cutting and editing.
  • Write in sentences, but think in paragraphs.
  • When proofreading your own work, be sure to double-check what you wrote when you were fatigued, and what information you care least about. That is where the errors live!

A 60-minute program excerpt is available for purchase on mcf.org. You’ll learn his top five tips for editing a document, the five elements of effective writing, and take a 15-point assessment to see how your skills rate.

Stephen also has a host of valuable resources and exercises on his website, wilbers.com. There you can sign up for his free monthly tips and read columns on everything from angry letters to writer’s block.

“Good academic writing is clear and succinct…If you can move beyond clarity to grace and elegance, you are to be congratulated. Editors will happily settle for clarity, however.

-  Beth Luey, Handbook for Academic Authors

-  Megan Sullivan, MCF operations and publications coordinator

Photo cc djking


Inventing and Innovating to Tackle Minnesota’s Racial Disparities

February 13, 2013

compassLast week, I was fortunate to attend the Minnesota Compass annual meeting. It was great to celebrate this organization’s work in advancing our understanding of Minnesota now and in the future, and to reflect on what these statistics mean for our state.

The most sobering findings won’t surprise anyone who’s heard about Minnesota’s large racial achievement gaps, but they’re always worth repeating:

  • 84% of white students graduate high school on time in Minnesota, compared to 51% of Hispanic students, 49% of black students and 42% of American Indian students.
  • A 39-percentage-point home ownership gap exists between white households and households of color, compared to just 25 percentage points for the country at large.
  • Only 9% of white Minnesotans live in poverty, compared to 37% of blacks and 40% of American Indians.

Craig Helmstetter of Minnesota Compass pointed out that closing these gaps would produce a huge economic boost for the state — if the poverty rate for people of color is reduced to the level for whites, it would be the equivalent of lifting the whole population of St. Paul out of poverty.

How can we address these longstanding issues in innovative ways? That was our challenge from keynote speaker Alex Cirillo, now retired and formerly 3M vice president for community affairs and vice president of the 3M Foundation (an MCF member). He asked us to recreate 3M’s model for invention and innovation at our tables, with some of us assuming each of these roles:

  • Specialists: The subject experts with advanced technical knowledge about a specific area.
  • Scouts: Those who help advance solutions by making new connections with existing information.
  • Adapters: The ones who “do stuff,” supporting development of new technologies and applications.
  • Architects: Those who can apply specific knowledge to a wide range of fields and identify breakthroughs.

My table was tasked with using this model to tackle the question of how we erase Minnesota’s racial disparities in unemployment. I’m sure we didn’t solve everything in our 20-minute discussion, but we kicked around some good ideas:

  • Where’s the “eHarmony” for jobs, a site that matches employees and employers on the skills and values they truly care about instead of one standardized resume process?
  • Can employers think more creatively about job requirements? One foundation employee at my table said that, when her organization removed a bachelor’s degree requirement in job applications and looked for other demonstrations of talent, it was able to hire more employees more representative of the community it serves with no decrease in quality.
  • What about more overt discrimination in hiring? We’ve seen studies showing that resumes with white-sounding names get callbacks at far higher rates than those with black-sounding names. We have to face these challenges head-on instead of blaming cultural issues in minority populations.
  • Could employers be educators?  If manufacturers and others spent a couple years building up young trainees in the skills they need to succeed, could we bypass to some extent the education gap as an employment issue?

Minnesota Compass has more highlights and resources from this event on its website. And if you’re interested in exploring themes of diversity in Minnesota more deeply, don’t miss MCF’s new issue of Giving Forum, devoted to how all of us can work for greater diversity, equity and inclusion.

-Chris Oien, MCF web communications associate


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