Charitable Giving is Up in Minnesota

December 4, 2014

Screen_Shot_2014-12-03_at_4.16.17_PMToday, MCF released our new Giving in Minnesota research, the most comprehensive analysis of charitable giving in the state. It shows that individuals, foundations and corporations gave $5.7 billion in 2012, a 2-percent increase in total giving over 2011.

Individual giving went up to $4.1 billion in 2012, while grantmaking by foundations and corporations in Minnesota declined by 6 percent to $1.6 billion. Other highlights include:
Education Receives the Most Grant Money
Screen_Shot_2014-12-03_at_4.15.16_PMAs has been true historically in Minnesota, education received the largest share of grant dollars (29 percent) of eight subject areas tracked. Education was followed by human services (23 percent); public affairs/society benefit (16 percent); arts, culture and humanities (13 percent); and health (10 percent).

Half of Grant Dollars Stay in State

In 2012, 48 percent of Minnesota grant dollars went to organizations and programs serving the state. Forty-seven percent was distributed to groups serving other parts of the U.S., and 6 percent supported international causes. Corporations tend to distribute grants more widely than other types of grantmakers.

Check out the full report on our website, and see today’s featured stories on our research in the Star Tribune and Pioneer Press.





What’s Your Verb?

July 15, 2014
Jennifer Ford Reedy addressing the YNPN National Conference

Jennifer Ford Reedy addressing the YNPN National Conference

A couple of weeks ago, the national conference of the Young Nonprofit Professionals Network came to Minneapolis. As a board member of the local chapter, I was thrilled to see so many young leaders from around the country in town and for them to hear Jennifer Ford Reedy of the Bush Foundation during day two’s opening keynote.

One insight from Reedy’s keynote in particular has been sticking with me and others who attended. It came during her description of her career path and how she figured out what her dream job was. A lot of her career, she said, involved doing a good job and seeing what new opportunities emerged, but there was a pivotal moment — involving deep thinking and visualizing her dream job — that got her to where she is today.

That moment came with a question from a CEO she’d been working with. The question wasn’t, “What’s your dream job?” Instead the CEO asked, “Can we fund you to be you and keep doing what you’re doing in the community?” Reedy knew that wasn’t feasible and that she’d need to have a platform and a place to belong. But it did get her thinking, “What do I want to do? Not what job do I want, but what is the verb in my life?”

She thought about what she was good at, what she enjoyed doing and the impact she wanted to have. From there she considered organizations she could be a part of that would allow her to do that. That frame of mind allowed her to make conscious choices that led her to Bush Foundation.

Reedy’s story demonstrated that the familiar question about someone’s dream job might have it backwards. The most important thing to know is what you’ll be happy doing. The best place to do it flows from there, not vice versa. So what about it, what’s your verb?

Watch Reedy’s full keynote and Q&A session from the conference below:

- Chris Oien, MCF digital communications specialist


Giving USA Comes Bearing Good News!

June 19, 2014

gusaI attended the St. Paul stop on Giving USA’s 2014 road show this morning. There, Adam Wilhelm of Campbell & Company updated us on 2013 national giving trends, which can be summarized as good news.

According to Wilhelm and Giving USA 2014, total charitable giving in the U.S. rose 3% (adjusted for inflation) between 2012 and 2013 to $335.17 billion. This is an increase of 12% since the start of the Great Recession, and Wilhelm predicts the U.S. will pass the pre-recession high of $350 billion in charitable giving in a year or two.

Wilhelm says, “Wealthy individuals are feeling good about their accumulated wealth, so it is a good time to talk to them about their giving.”

According to Giving USA, wealthy donors are giving to their favorite charities — including universities, hospitals and arts institutions — so overall giving in those areas is up. Meanwhile, giving to social service and church groups — more dependent on the financially squeezed middle-class — is flat.

In 2013:

  • Giving by individuals — the largest slice of the pie at 72% — totaled $240.60 billion, up 2.7% over 2012.
  • Giving by foundations — now 15% of total giving — was up 4.2% to $48.96 billion. This increase was driven in part by a 10.5% increase in giving by community foundations.
  • Giving by bequest through a will or estate plan — 8% of the total — was up 7.2% to $27.73 billion.
  • Only corporate giving — 5% of the total — was down 3.2% to $17.88 billion, the result of a slow rate of growth in pre-tax corporate profits last year. Corporate trends of increased in-kind and global giving continue.

What Organizations are Benefiting?

  1. Religion was the top recipient of gifts, but total giving to religion continues to slide. It went down slightly in 2013 to 31% of the total or $105.5 billion, which represents the lowest percent given to religion in 40 years.
  2. Overall giving to Education increased by 7.4% (2013’s largest increase) to $52.07 billion.
  3. Giving to Human Services was fairly flat, increasing by .7% to $41.51 billion.
  4. Giving to Health was up by 4.5% to $31.86 billion.
  5. Giving to Public Affairs/Society Benefit (which includes giving to donor-advised funds) was up 7% to $23.89 billion.
  6. Giving to Arts, Culture and Humanities was up by 6.3% to $16.66 billion.
  7. Giving to International Affairs fell to $14.93 billion (due to fewer disasters worldwide in 2013).
  8. Giving to Animal Welfare and Environment increased to $9.72 billion (due to larger investments in climate change and anti-fracking initiatives).

Takeaways from event panelists included the following: 

  • Individual giving is a growth market. Giving by other sectors is not growing as quickly.
  • More and more often, individual donors are researching charities and want to see the impact of their gifts.
  • If your organization is not doing planned giving, it should at least be doing bequests. “It’s easy!”

Visit Giving USA for much more information or to purchase Giving USA 2014.

For more information on Minnesota giving, visit mcf.org/research

- Susan Stehling, MCF communications associate

 



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