Digital and Social Media Transform Nonprofits

November 17, 2015

Yesterday I received an infographic showing how digital and social media have transformed communications and fundraising in nonprofits across the country. It was nicely done, so I’m sharing.

The infographic examines ways that new channels are quickly, and dramatically, changing how people engage with nonprofit organizations.

According to MDG Advertising, infographic creators, take-aways are:

  1. Nonprofits are all-in on digital — 3 of 4 top engagement channels are digital: websites, email campaigns and social media; the only non-digital channel in the top 4 is in-person events.
  2. Online giving is on the rise — online giving has risen 13% in the past 12 months, with the biggest jump in donations coming from social media fundraising (up +70% compared with last year).
  3. Facebook is the foundation of social success — 81% of nonprofits say Facebook is the most important social network for their organization; Twitter ranks second.
  4. Peer-to-peer fundraising is growing fast — 33% of online donations are made through peer-to-peer fundraising campaigns, which encourage individuals and teams to rally for a cause.
  5. Websites are engagement hubs — traffic to nonprofit websites is up 11% on average since 2013, with most organizations now using their sites as hubs to provide information, accept donations and aggregate social posts.
  6. Email remains a powerful workhorse — nonprofits say email campaigns account for an average of one-third of all revenue raised. Email has the best return on investment of any marketing tactic: $40 for every $1 spent.
  7. Giving days are big — in Minnesota, Give to the Max Day raised more than $18 million in November 2015. Nationally 2014 Giving Tuesday donations spiked by more than a third compared with 2013; 4,300+ organizations raised more than $26.1 million.

2015 Trends: How Digital and Social Media Have Transformed Nonprofits [Infographic]
– Susan Stehling, communications and media specialist

Resources on Funding Civil Legal Aid

August 4, 2015

A member post from Bridget Gernander of the Minnesota Supreme Court Legal Services Advisory Committee on their grantmaking field of expertise.

Last year, the Minnesota Supreme Court Legal Services Advisory Committee (LSAC) became the first government grantmaker to join MCF.  LSAC’s focus is on funding civil legal aid statewide, with grants to twenty-six nonprofits that assist low-income people in meeting their legal needs.

LSAC hosted a member briefing back in April about the impact of funding civil legal aid.  If you were unable to attend the member briefing or want to learn more about the subject, video of the event is now available:

  • Minnesota Supreme Court Justice Wilhelmina Wright (34 minute video with an overview of how access to justice for people who can’t afford an attorney is critical to our legal system)
  • Bridget Gernander, LSAC Program Director (37 minute video focusing on the work of LSAC and civil legal aid statistics)
  • Randi Ilyse Roth, LSAC Committee Member (29 minute video describing the return on investment of civil legal aid)

For those who prefer written materials to videos, the Minnesota State Bar Association has done a civil legal aid by the numbers infographic below (click to enlarge), and there are national resources about the impact of funding civil legal aid.



Fast Forward with PPL’s Paul Williams

June 19, 2015

ff1In MCF’s latest Fast Forward podcast, MCF President Trista Harris sits down for a wide-ranging talk with Paul Williams, president and CEO of Project for Pride in Living.

Topics they discuss include:

  • The importance of being rooted in community and using it as an asset.
  • The need for scale to make a meaningful impact.
  • Paul’s wish for philanthropy to create greater leverage with government.

Listen to the podcast now! And while you’re at it, be sure to check out other recent episodes like:

Subscribe to Fast Forward on iTunes or on the podcast player of your choice to always get the latest episodes as we publish them.

EPIP-YNPN Leadership Institute Launches Year Two

April 7, 2015

Screen shot 2014-01-22 at 1.21.50 PMThe Young Nonprofit Professionals Network of the Twin Cities (YNPN-TC) and Emerging Practitioners in Philanthropy (EPIP) Minnesota are partnering to once again offer a unique, no-cost cohort experience that brings together young nonprofit and foundation professionals for shared learning. This opportunity is perfect for young people ready to explore the big career questions while participating in skill swapping and network weaving.

Emerging leaders in the philanthropic and nonprofit sectors who are looking for a “community of practice” to establish a peer support system should apply. The groups seek a diverse mix of twenty-four 20- and 30-somethings. Applicants must be a member of either organization.

What will the program include?

  • Monthly two-hour evening sessions
  • The option to attend exciting community events each month with other participants
  • Mentoring circles for small group connections and support
  • The opportunity to help design and facilitate a monthly session based on your interests
  • Selected readings, personal challenges, and reflective exercises between sessions

Benefits to participants

  • Expand your network among local nonprofit and philanthropic professionals.
  • Practice useful habits of reflection to address questions about your life, leadership and career.
  • Build facilitation, presentation and collaboration skills by sharing around a topic of your choice.
  • Conduct a career refresh or re-charge in a supportive and accountable environment.

Read about the experience of last year’s cohort in the Summer 2014 issue of Giving Forum.

Applications are due April 30. To learn more, nominate your colleagues, or apply, visit YNPN-TC’s website for details.

New RFP Launches to Help Children Succeed

October 8, 2014

unitedwayMCF member Greater Twin Cities United Way has announced it is now accepting proposals in its Helping Children Succeed impact area.

United Way hopes to create a community of nonprofit partners making lasting impact for children and youth in the nine-county metro area by investing almost $13 million in Community Impact grants annually. This group of organizations will work together with community and thought leaders throughout the region to make sure every child in this community is prepared for success in school and in life.

The Request for Proposals is available now and due on Friday, November 7. Over the course of the following months, United Way staff and volunteer experts will review the proposals and conduct site visits to get a deep understanding of each program’s practices, successes, and potential for effective change. Funding decisions will be announced in March of next year with the expectation that each three year grant will begin on July 1, 2015.

Visit United Way’s website for the most up-to-date information about the RFP, including the FAQ.


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