“Us vs. Them”: Shine a Light on Your Own Biases

January 27, 2012

Despite decades of diversity training, have our organizations and our society changed for the better?

Turn on or tune in to any media source, and your emphatic reply would be “No way.” The extreme polarization in our country is more and more frightening every day. The new cultural norm is to not merely express strong points of view but to thoroughly demonize others.

At least one practitioner says it’s time to address this crisis with a new, 21st century approach to diversity, inclusion and equity.

At the University of St. Thomas Diversity Insights program last Thursday, Howard Ross, founder of Cook Ross Inc. and a leading national expert on diversity, leadership, and organizational change, challenged his audience to look within themselves for solutions.

Ross homed in on the source of our animosity toward each other — essentially, primal fears that lead us toward unconscious, visceral negative reactions to cultural, group, individual and institutional differences.

He coached audience members to overcome the “us vs. them” mentality by developing our capacity to observe ourselves. Instead of pointing the finger at others, he said, we should shine a light on our own biases.  Recognizing our own foibles and faults will increase our compassion toward others.

Ross’s points reminded me of conversations we’ve had at MCF about diversity in philanthropy. When we developed our Diversity & Inclusion Action Kit to accompany MCF’s Working Towards Diversity IV research, we deliberately titled the worksheets ”My Actions.” We wanted to reinforce that grantmakers must take the first step by focusing on what they can do – not what others should do.

Ross concluded his remarks with some concrete steps we can each take to close the widening gulfs in our organizations and in society at large:

  • Shift your consumption of media to really listen to the other side.
  • Open a constructive dialogue in your organization, focusing not on the issues themselves, but on the way in which you’re talking about the issues.
  • Talk to young people about other points of view.
  • Take “the other” to lunch not to persuade, but to listen.

I haven’t cracked open Ross’s new book “ReInventing Diversity: Transforming Organizational Community to Strengthen People, Purpose and Performance.” But based on his presentation, I expect I’ll find more than a few concepts that are applicable to the nonprofit and philanthropic sectors.

Join the Conversation: When “us vs. them” differences arise in your own organization, what are your actions and reactions? Is there a chasm between grantmakers and nonprofits that could be narrowed by self-awareness?

- Wendy Wehr, MCF v.p. of communications and information services

Photo cc AAskew


Member Post: Grantmaking Transparency in the Age of YouTube

January 12, 2012

One of MCF’s Principles for Grantmakers is to be transparent in communications with the public, applicants, grantees and donors. Many foundations are now using video and social media to do just that. Naomi Pesky, director of marketing and communications at Minnesota Philanthropy Partners, shares here a recent example she’s been working on.

When planning the launch of Minnesota Philanthropy Partners, we knew creating a video about our grantmaking work was an important component. As we unveiled a new name for our network of 1,600 funds, foundations and organizations, we wanted to reassure nonprofits that the grantmaking for three of our anchor foundations,  The Saint Paul Foundation, F. R. Bigelow Foundation and Mardag Foundation, remained the same.

Video is also a great way to make our grantmaking processes more transparent. We hope that an insider peek into our practices will help nonprofits be more informed when working with us, which would then result in more powerful collaborations. Our program team wants to work closely with nonprofits. We welcome conversations with organizations to learn about their work and understand if their programs and objectives fit with our funding priorities and commitments.

Ultimately, this new grantmaking video, along with other communication efforts like our Nonprofits to KnowTM  video series and MNSights magazine, is intended to help strengthen philanthropy in Minnesota. We hope the outcome of the new video is that more great programs find our foundations and that our community is the better for it. Have a look and let us know what you think!


Putting Digital and Social Media to Good Use in the Arts

December 8, 2011

As MCF reported in October of this year, arts grant dollars in Minnesota decreased by 19 percent between 2004 and 2009.

Then on Tuesday the Minnesota Orchestra reported the largest annual deficit in the organization’s 109-year history, and Penumbra Theatre canceled two of five plays in its 2011-12 season due to a $500,000 shortfall on its $3.2 million budget.

But it’s not all bad news. A couple of weeks ago I read a promising guest post on Beth’s Blog regarding use of digital and social media by arts organizations and how it is helping build audiences and even raise funds. If you work in the arts, and you haven’t seen this, check it out.

The post is a summary of findings from the report, “How strong is your social net?” and is based on research done by Trudel | MacPherson, arts communications consultants.

Here are two examples to pique your interest:

  • The Alberta Bair Theater in Montana is having success promoting events online. The theater’s Marketing and Box Office Director, Jody Olson, observes: “Ticket sales spike immediately when a digital message is sent out.”
  • Georgia Shakespeare, an organization facing closure due to shortfalls in public and private funding, issued an appeal on Facebook and raised $150,000 in two weeks from more than 1,000 people all over the U.S. who had been connected to the theater at some point in the past.

Is your arts organization trying new ways of connecting with audiences and funders? Tell us about them.

- Susan Stehling, communications associate


Being Heard in a Noisy World

September 15, 2011

How do you get heard in a media world that gets noisier and more crowded by the day?

I got an email today from the Getting Attention Blog about getting attention, and it did exactly that – it got my attention.

So, I’m passing on the information to see if it gets your attention too.

It’s an easy-to-use message development worksheet put together by American Rivers. The worksheet was developed for organizations advocating for better stormwater solutions. The straightforward approach they use is just as applicable to your message development – around any issue, in any region.

The tutorial starts by having you define an objective and an audience. From there, message context and theme are developed.

The tutorial sums up the purpose of the exercise succinctly:

The goal is a message that lies at the overlap between the action that you’re advocating for and the desires and needs of the audience you must persuade.

I’ve been trying to get media attention for some of our work lately. Next time before I put together a release, I’m going to use the worksheet. I’ll let you know if it improves my outcome.

Have you used this worksheet, or something similar? For what? How did it work for you?

Photo CC: Acme

- Susan Stehling, MCF communications associate


MCF Welcomes Chris Oien, New Web Communications Associate

August 8, 2011

Chris Oien We are pleased to welcome aboard Chris Oien, who just joined MCF as our Web Communications Associate. Chris has five-plus years of experience in website management, email marketing, and using social media and other online tools to communicate with an organization’s members and other key stakeholders.

Chris holds a Masters of Library and Information Science degree from St. Catherine University, and a B.A. in Mathematics from Macalester College. Most recently, he was the Communications & Accounts Manager for the Lake Street Council in south Minneapolis. Chris also serves on the board of the Twin Cities chapter of the Young Nonprofit Professionals Network, whose mission is to provide and promote opportunities for the development of young nonprofit professionals.


MCF Welcomes Communications Intern!

July 18, 2011

The Minnesota Council on Foundations welcomes McKenzie Mackintosh as its new communications intern for the summer.

McKenzie is a senior at the University of Iowa, where she is majoring in communication studies, minoring in fine arts and earning a certificate in entrepreneurship.

During her time at Iowa, McKenzie has volunteered at the Johnson County Crisis Center Food Bank, helped coordinate various fundraising events for the Make-A-Wish Foundation of Iowa, served on the executive board of the only student-run advertising group on campus, and is an active member of the Chi Omega fraternity. McKenzie will graduate in May 2012 with the hope of working in the nonprofit sector in Minnesota.

At MCF, McKenzie will:

  • Develop and update a comprehensive media contact database for the dissemination of news on MCF research and programming.
  • Conduct research on the Twin Cities, outstate and national media, in order to update and include new media contacts in MCF’s database.
  • Put her writing skills to use on the Philanthropy Potluck blog, Giving Forum, online program descriptions and follow-up articles on MCF-coordinated programs.

Thanks to McKenzie for lending us her skills for the summer!


More Advice from Program Officers

July 15, 2011

Because the theme of our Summer issue of Giving Forum is the “Nuts and Bolts of Effective Grantmaking and Grantseeking”), I asked Minnesota grantmaking staff questions that grantseekers really want to know. Their insights follow.

This is the last in a three-part series of insights from program officers. Find “Pet Peeves from Program Officers” and “High Praise from Program Officers” here.

Other advice to nonprofits on making their case:

  • Don’t waste time using writing gymnastics when your proposal doesn’t really fit a funder’s guidelines. Instead, develop proposals for funders whose guidelines align with your project or program.
  • Your proposal should reflect how your organization’s goals align with the grantmaker’s guidelines. Be thoughtful, clear and succinct.
  • If you’re not sure how much to ask for, read the funder’s previous year’s IRS 990, annual report or website. And ask. Many grantmakers will candidly provide insight about grant amounts.
  • After reading your proposal, grant reviewers should not have to ask, “What do they want to do, and how are they going to use our funds?” General information about your organization, its history and the critical issue being addressed is helpful background, but it should not outweigh answers to these essential questions.
  • Make sure your anticipated outcomes align with your program goals.
  • Marry story with data. Data can tell the funder how many people are served and what results are achieved, but then illustrate the numbers through a personal story.
  • Describe how you’re anticipating the future. In the words of hockey great Wayne Gretsky: “I skate to where the puck is going to be, not to where it’s been.”
  • If a foundation welcomes calls, take advantage of this. Ask questions, seek advice and discuss ideas with program officers. But, if you don’t like what you hear, don’t shop for a different program officer to get another assessment or submit a proposal that disregards the recommendations.
  • Be proactive and transparent about how you’re addressing challenges.
  • Whether you are a nonprofit staff member or freelance grantwriting consultant, convey passion, investment and commitment.

Thanks to the many grantmakers who responded to my query for pet peeves and tips for grantees.

For more insight, check out the Summer issue of Giving Forum. In addition to “Pet Peeves,” you’ll find tips on how to conduct effective evaluations, what grantmakers look for when reviewing applications, and how an application becomes a grant.

- Chris Murakami Noonan, MCF communications associate


High Praise from Program Officers

July 14, 2011

Because the theme of our Summer issue of Giving Forum is the “Nuts and Bolts of Effective Grantmaking and Grantseeking,” I asked Minnesota grantmaking staff questions that grantseekers really want to know. Their insights follow.

This is part two of a three-part series of insights from program officers. Look for part three tomorrow. Check out part one, “Pet Peeves from Program Officers”.

What makes a grant proposal really stand out?

  • Those who convey their message best will win out in a tighter grant reality. Clearly and succinctly state what you want to accomplish, how you will do it, who you’re going to serve when, where and how, and how you’ll know if you’re successful.
  • Proposals that stand out: Ones that provide a one-page quick overview of statistics and outcomes, with back up and narrative attached; and ones that have a specific section with highlights/outcomes/impact of the organization from the previous year.
  • A proposal is compelling when: it meets a clear need and the strategy is thought through well, explained and based on evidence; it addresses long-term sustainability; and when it demonstrates an understanding of the foundation’s interests. A two-way conversation about potential interest before a proposal is submitted is critical.
  • Proposals should contain: good metaphors, examples of work, a strong statement of who you are and how you play in the sandbox with others; good, clear statements of data.

What is the best way for a nonprofit to get “in” with a funder, to open communication and contact, or to build a relationship with a funder or potential funder? 

“The first rule of thumb is to know the foundation’s interests.  If there isn’t a common interest or goal, then there’s no ‘in.’ It’s foolish to think this is just about ‘ins’ – it’s about mutual interests and respectful communications.   Having said this, I realize not all funders are open to this.  I’m sorry about that.  I know some of us don’t return phone calls, don’t publish guidelines, and some of us don’t treat grantees respectfully.  But always taking the high road is wise advice for all of us, and I think most will benefit from this approach.

“I think doing the requisite development is important. That is, over time developing relationships with those who share our interests, showing up at meetings where these mutual interests are discussed, participating with colleagues in community problem-solving (developing networks).  Some of the best work I’ve seen is from people who are candid, ask good questions, and engage funders in conversations that are mutually beneficial.” - Family foundation staff member

Thanks to the many grantmakers who responded to my query for pet peeves and tips for grantees.

For more insight, check out the Summer issue of Giving Forum. In addition to “Pet Peeves,” you’ll find tips on how to conduct effective evaluations, what grantmakers look for when reviewing applications, and how an application becomes a grant.

- Chris Murakami Noonan, MCF communications associate


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