Making Communications Technology Work for You

May 7, 2013

commnetDo you feel like you’re chasing your tail when it comes to managing online communications at your organization?

As the landscape grows and evolves, it becomes more difficult to stay on top of all of the digital tools available, while also keeping up with the day-to-day work.

In April, The Communications Network hosted a webinar called “Smart Tech for Smart Communicators,” to help nonprofit communicators do their jobs more efficiently and effectively.

Liz Bartolomeo, media director at the Sunlight Foundation, led off the discussion with this question:

“We are using all these great apps and tools on our mobile devices getting into work…why can’t we take some of this same technology and apply it for our daily jobs as communicators?”

Here are some of the many resources she shared.

Outreach Tools

  • Rapportive.com: an email plugin that searches the internet and shows you everything about your email contacts inside your inbox; especially helpful for media contacts.
  • SproutSocial.com: combines all of your social networks into one big tool to help you track who is talking about your organization, and other keywords of interest. It can also provide some analytics.
  • Tumblr: micro-blogging platform that Sunlight uses to share cool things that they found on the internet, rather than news about the foundation. Sunlight’s Tumblr is now its most popular social network.
  • Storify: creates a narrative with a collection of tweets, photos and videos that you can repurpose on a website or in a blog post, and is a good way to keep an archive of the work you’re doing.

Engagement Tools

  • Chartbeat: A paid service that gives you real-time metrics of who’s on your site and how they’re engaging with your content. You can see how many concurrent visitors you have, where they are, how they came to your site and much more.
  • Topsy: A site for searching within social networks to see who is talking about you within Facebook, Twitter, etc.

Productivity Tools

  • Pinboard: A simple bookmarking site that allows you to save and tag your bookmarks and things you want to find online. You can share your pinboard with others or keep it private; Sunlight uses it to manage press clippings.
  • IFTTT: An acronym for “if this than that” allows you to create cheat sheets for the internet. Takes all of the channels of information online and allows you to create “recipes” made of triggers, actions and ingredients to help you track information you’re interested in.

Logistic Tools

  • Eventbrite: Allows you to do low-cost or free ticketing for events.
  • Square.com: A simple way to process payments, email receipts, and track purchases.
  • Etherpad: Open-source program to share and edit collaborative notes in real-time (would be especially helpful for conference sessions).

Research Tools

You can watch a video of the whole thing on The Communication Network’s website.

- Megan Sullivan, MCF operations and publications coordinator



Techniques for Excellent Writing

March 7, 2013

penMCF recently hosted a program called Techniques for Excellent Writing, part of our Effective Grantmaking Series.

Presenter Stephen Wilbers, writing consultant, author and syndicated columnist, led us through exercises to write more effectively, edit for emphasis and proofread proficiently. He also focused on common errors to avoid, correct word usage, and a three-step plan for quick and effective writing.

Some key takeaways for me:

  • Omit needless words. Challenge all words that fail to contribute.
  • Wordy writers sound less resolute than concise writers.
  • The beginning and ending of your sentences and paragraphs count more than what’s in between.
  • You should be an artist first, a critic second. Get all of your writing down, then go back and be more critical when cutting and editing.
  • Write in sentences, but think in paragraphs.
  • When proofreading your own work, be sure to double-check what you wrote when you were fatigued, and what information you care least about. That is where the errors live!

A 60-minute program excerpt is available for purchase on mcf.org. You’ll learn his top five tips for editing a document, the five elements of effective writing, and take a 15-point assessment to see how your skills rate.

Stephen also has a host of valuable resources and exercises on his website, wilbers.com. There you can sign up for his free monthly tips and read columns on everything from angry letters to writer’s block.

“Good academic writing is clear and succinct…If you can move beyond clarity to grace and elegance, you are to be congratulated. Editors will happily settle for clarity, however.

-  Beth Luey, Handbook for Academic Authors

-  Megan Sullivan, MCF operations and publications coordinator

Photo cc djking


In Social Media, Is Less More?

February 7, 2013

twitter_cupcakeAllison Fine recently interviewed Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, for The Chronicle of Philanthropy’s Social Good Podcast. They talked about ways to use social media for social change, and ways for organizations to improve their social media presence. Here are some of the highlights:

In order to be effective and focused on social media your organization needs to first answer this question: “What does your organization want to be known for?”

  • Gain traction by focusing on key messages for your organization and continually communicating those messages.
  • Don’t cut and paste the same information, but rather focus on repurposing content in different, interesting ways and using visuals where possible
  • Be selective and decide where the focus needs to be for your organization and then stick to it. It requires discipline and a thoughtful approach.

To help tackle internal capacity issues, volunteers can be utilized to assist with social media but need to be trained and understand the organizations messaging, plan, values and approach to the issues in order to be effective.

What are the trends in social media in 2013?

  • In addition to using Facebook, Twitter, email, blogs and their websites, many nonprofits are planning to explore Pinterest in 2013.
  • Miller believes that more nonprofits should be utilizing video for their messaging, but nonprofits are discouraged, thinking that it’s complicated and expensive.

Is social media effective for fundraising?

  • Miller believes it’s time to stop treating social media as an add-on to other fundraising channels, but rather put all the cards on the table (direct mail, email, social media, etc.) and integrate them for best results.
  • The other challenge for nonprofits is to figure out how to develop direct relationships with friends of people that support the organization. For example, if you donate to an organization on behalf of friend who is doing a fundraiser, does the nonprofit ask how the donor wants to be communicated with or give the participant control over how the organization relates to their friends? The core power of social media is relationship building, but it needs to be harnessed effectively.

Listen to the whole thing on The Chronicle of Philanthropy website, or through iTunes.

- Megan Sullivan, MCF operations and publications coordinator

Photo cc M i x y


The Top Ten Posts of 2012

December 27, 2012

fireworksAs the year quickly draws to a close, here’s a look back at some of the most popular content on the Philanthropy Potluck Blog in 2012.

Have a look to get a refresher or catch up on the ones you missed!

  1. Measuring the Value in Social Media Dashboards, metrics and insights for measuring internal and external values, while always tying it all back to high-level organizational goals.
  2. Visualizing Philanthropy: Storytelling with Data Takeaways from an MCF program with Cole Nussbaumer, people analytics manager at Google.
  3. Connect for Health with the Blue Cross Foundation The launch of Blue Cross and Blue Shield of Minnesota Foundation’s innovative grant program that engaged the community through a voting process.
  4. Performance Measurement: No More Excuses A first look at the new PerformWell website, designed to give nonprofits accessible, valid tools for evidence-based measurement of their work.
  5. Diversity and Donors of the Future The first blog post from Lissa Jones, MCF’s new director of diversity, equity and inclusion, looks at 12 key giving trends for nonprofits.
  6. Social Media Engagement Lessons From Knight Foundation Why are foundations seeing limited engagement from their grantees on social media? Knight Foundation’s Elizabeth Miller shared tips to turn that around.
  7. Sandy Vargas Recognized as Outstanding Citizen The Minneapolis Foundation president and CEO was honored by The Caux Round Table.
  8. The Best Free Ways to Collaborate Online Tools for project management, file sharing, online meetings and more. Also see the longer feature in Giving Forum.
  9. Karen Kelley-Ariwoola Lauded for Community Contributions A celebratory send-off for Kelley-Ariwoola as she stepped down from her role at The Minneapolis Foundation after 18 years of service.
  10. Striving to Reduce the Achievement Gap A look at the Twin Cities Strive initiative and its future impact on education grantmaking in the state.

Join the conversation: What were your favorite blog posts of 2012?

Photo cc MJIphotos


Integrity and Respect in Grantmaking Relationships

November 15, 2012

In the fall issue of Giving Forum, Vickie Benson, arts program director at The McKnight Foundation, shares her views on the importance of establishing and constantly renegotiating crucially important and necessarily imbalanced grantmaking relationships.

In Giving Forum, Benson recalls a 2001 Foundation News & Commentary article about Anna Faith Jones, then president of The Boston Foundation, that resonated with her and continues to inform her grantmaking.

Benson addresses the importance of staying mindful of the power differential inherit in the funder/fundee relationship and consistently acting to minimize it. She also acknowledges that doing so is “easier said than done.”

But Benson believes that money isn’t the only currency in the relationship, saying, “Foundations require partners.”

She says, “When everyone realizes that, the power shifts almost immediately and a relationship that truly cultivates constructive dialogue and engagement can begin.”

Don’t miss the full article where Benson goes in-depth and shares additional wisdom. Giving Forum is online and in your mailboxes now.

- Susan Stehling, MCF communications associate

Photo: cc glsims99


Honoring Innovation in Technology

November 8, 2012

Last week, the Minnesota High Tech Association (MHTA) presented the 2012 Tekne Awards to honor those who play a significant role in discovering new technologies that educate and improve the lives and futures of people living in Minnesota and beyond.

An MCF member and a nonprofit changing the way Minnesota gives online were among the recipients:

Blandin Foundation (on behalf of the Minnesota Intelligent Rural Communities Coalition) won the Innovative Collaboration of the Year Award.

Blandin Foundation aims to ensure that its rural Minnesota partner communities have access to broadband Internet capabilities.

The latest in a series of broadband projects led by Blandin Foundation, MIRC was built on the lessons learned and the success of its predecessor broadband-focused programming. It supports a broadband vision for Minnesota, developed by the project’s guiding strategy: to ensure a high quality of life and a globally competitive future for its citizens, businesses and communities.

MIRC partners are numerous and the impact the collaboration has had on broadband adoption is significant. In fact, the adoption rate is 29.8% faster in MIRC partner communities when compared to the rest of rural Minnesota.

GiveMN (an affiliate of Minnesota Philanthropy Partners) won the Technology Excellence in a Nonprofit Organization Award.

GiveMN aims to transform philanthropy in Minnesota by growing overall giving and moving more of it online.

Since its launch in 2009, GiveMN has helped raise $50 million, for over 6,600 non-profits. GiveMN’s new model for e-philanthropy, combined with its relationships with local partners, lends credibility to the organization’s mission. In addition, GiveMN provides training to help non-profits and individuals become more digitally savvy fundraisers.

GiveMN’s fourth annual Give to the Max Day is one week from today, on Thursday, November 15.

Congratulations to all fifteen of this year’s Tekne Award winners!

- Susan Stehling, MCF communications associate

Photo cc mrsdkrebs


Don’t Ask Grantseekers to Jump Through Hoops

November 5, 2012

Most grantmakers take their responsibility of supporting nonprofits seriously, and all MCF members subscribe to eight Principles for Grantmakers that guide their work and relations with nonprofits and others.

Even with the best of intentions, inefficiencies and stumbling blocks can strain interactions between grantmakers and nonprofits. The fall issue of Giving Forum offers eight grantmaking “dos” to smooth the process.

Here’s a quick preview, but don’t miss the full story. It’s online and in mailboxes now.

Publish current, precise application guidelines

The MCF Transparency Principle states that grantmakers should use clear, consistent and timely communications with constituents. Grant guidelines and deadlines should be specific, current and reflective of a funder’s priorities.

Plus, guidelines should be easy to find on the organization’s website or in a grantseeking research tool, such as Minnesota Grantmakers Online (MGO).

Provide current contact information and respond promptly to inquiries

Initial conversations between grantmakers and nonprofits save time in the long run. Personal inquiries enable nonprofits to quickly vet ideas and determine fit (or not) before they submit a proposal.

Nonprofits value clear communication and relationships above all else in their interactions with funders. Responsiveness by grantmakers is an illustration of the MCF Respectful Relationships Principle, which calls for mutual respect, candor, confidentiality and understanding.

Ask only for information required for decision-making

Grantmakers should regularly reflect on how they use information from applicants and whether the information is essential to funding decisions. Simplifying application requirements saves time for all.

And seek ways to reduce the administrative burden on grantseekers. Instead of requesting 25 copies of a paper application, employ a copy center or shift to digital review.

Read the full story, then tell us what your foundation does to make applying for a grant easier.

- Susan Stehling, MCF communications associate

Photo cc AKZOPhoto


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