As the landscape grows and evolves, it becomes more difficult to stay on top of all of the digital tools available, while also keeping up with the day-to-day work.
In April, The Communications Network hosted a webinar called “Smart Tech for Smart Communicators,” to help nonprofit communicators do their jobs more efficiently and effectively.
Liz Bartolomeo, media director at the Sunlight Foundation, led off the discussion with this question:
“We are using all these great apps and tools on our mobile devices getting into work…why can’t we take some of this same technology and apply it for our daily jobs as communicators?”
Here are some of the many resources she shared.
- Rapportive.com: an email plugin that searches the internet and shows you everything about your email contacts inside your inbox; especially helpful for media contacts.
- SproutSocial.com: combines all of your social networks into one big tool to help you track who is talking about your organization, and other keywords of interest. It can also provide some analytics.
- Tumblr: micro-blogging platform that Sunlight uses to share cool things that they found on the internet, rather than news about the foundation. Sunlight’s Tumblr is now its most popular social network.
- Storify: creates a narrative with a collection of tweets, photos and videos that you can repurpose on a website or in a blog post, and is a good way to keep an archive of the work you’re doing.
- Chartbeat: A paid service that gives you real-time metrics of who’s on your site and how they’re engaging with your content. You can see how many concurrent visitors you have, where they are, how they came to your site and much more.
- Topsy: A site for searching within social networks to see who is talking about you within Facebook, Twitter, etc.
- Pinboard: A simple bookmarking site that allows you to save and tag your bookmarks and things you want to find online. You can share your pinboard with others or keep it private; Sunlight uses it to manage press clippings.
- IFTTT: An acronym for “if this than that” allows you to create cheat sheets for the internet. Takes all of the channels of information online and allows you to create “recipes” made of triggers, actions and ingredients to help you track information you’re interested in.
- Eventbrite: Allows you to do low-cost or free ticketing for events.
- Square.com: A simple way to process payments, email receipts, and track purchases.
- Etherpad: Open-source program to share and edit collaborative notes in real-time (would be especially helpful for conference sessions).
- Wayback Machine: Find old content online.
- TV News Search: Search old TV broadcasts for stories about your organization.
You can watch a video of the whole thing on The Communication Network’s website.
- Megan Sullivan, MCF operations and publications coordinator