First-Hand Insights on 2012 Education Grantmaking

MCF today hosted the first of four webinars reviewing grantmakers’ giving outlook for 2012. Our topic today was education. Upcoming sessions include human services, health and arts.

We reviewed recent trends in education giving and the grantmaker outlook for 2012. Then Bill King, MCF president, chatted with Mike Newman, vice president and director of community relations, Travelers Foundation, and Susan Heegard, vice president and educational team leader, Bush Foundation. These leading grantmakers described several important trends in education grantmaking for 2012:

  • Grantmakers will continue to focus on collaboration as a way to share learning opportunities with partners, leverage resources, and prevent duplication. Heegard explained, “If there are other folks working in this area, we want to make sure that we’re adding value and figuring out carefully where our niche is.” Newman added, “We as a philanthropic sector, along with the nonprofit sector, are learning how to better connect with one another.”
  • One benefit of collaboration is enabling grantmakers and nonprofits to be learning organizations. “Learning – and sharing that learning with others – is really critical, whether you have success or not,” said Heegard.
  • Data will continue to drive grantmaker decision making. Heegard noted, “You want to use data to guide the front-end decision: How should you invest? And then you want to use data to track your progress: how are you doing?”
  • Even as collaboration becomes increasingly important, Newman noted that grantmakers will continue to fund diverse priorities and programs. Heegard added that this makes sense — to fund across the full spectrum of education needs.

The grantmakers also offered their own advice to nonprofits seeking grants in 2012:

  • Know your own work well. Newman commented, “Be clear about who you are and say it with clarity.”
  • Know your colleagues and potential partners. “Have a good knowledge of who else is doing similar or related work. Distinguish your efforts, or figure out a way to come together with others in partnership,” Heegard said.
  • Understand the grantmaker, including areas of focus. “Check out our website. Talk to colleagues. Find out who else we fund. That gets you a helpful overview,” Newman advised.

One great tool for understanding grantmakers’ guidelines and which nonprofits they’ve supported in the past is MCF’s Minnesota Grantmakers Online.

Other Grantmakers to Share Advice

Three upcoming webinars will delve deeply into other subject areas, and they will feature conversations with grantmakers from The McKnight Foundation, Medtronic Foundation, Miller-Dwan Foundation, Minnesota Philanthropy Partners and Otto Bremer Foundation.

Register today to learn more about Minnesota’s funding landscape in 2012!

-Anne Bauers, MCF research manager

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