Earlier this year, we reported on General Mills’ support of the Pound for Pound Challenge. The contest encouraged Americans to lose weight, and every lost pound triggered a donation by General Mills to Feeding America, a hunger-relief charity.
If you took the challenge and lost some weight, you must now register your loss with the Pound for Pound Challenge, www.pfpchallenge.com. It’s the registration that generates the donation, so don’t forget this all-important step. You can register anytime before May 5, but why not do it today?
The Pound For Pound Challenge matches every pound of registered weight loss with a ten cent donation to Feeding America, where ten cents buys one pound of groceries. Donations will be distributed based on participants’ ZIP codes, so the higher your area’s level of involvement, the larger the donation to your local food bank.
