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	<title>Comments on: Corporate + Nonprofit = A Sum Greater than the Two Parts?</title>
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	<description>The source on Minnesota philanthropy</description>
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		<title>By: Annette Lennartsson</title>
		<link>http://blog.mcf.org/2009/03/05/corporate-plus-nonprofit/#comment-1088</link>
		<dc:creator><![CDATA[Annette Lennartsson]]></dc:creator>
		<pubDate>Wed, 11 Mar 2009 15:47:28 +0000</pubDate>
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		<description><![CDATA[Chris,

I find the topic of the inherently flawed relationship between the corporate world and the nonprofit world very interesting. Possibly so because I wrote my Pol. Sci. master thesis on Product (Red) which in it self is a marriage between the two. 

For those who don’t know what Product (Red) is, it’s an aid organization that defines itself as a business strategy. Product (Red)’s goal is to create a sustainable flow of capital from the private sector to the Global Fund to aid women and children suffering from HIV/AIDS in Africa. They approach this by managing a branding mechanism that gives out a license to use the brand name RED to companies. In return, the company signs up to donate a percentage of the profits for Product (Red) items to the Global Fund.

Some of the companies that are collaborating with Product (Red) by giving up a percentage of their profits are;
Dell
Apple
Converse
Starbucks Coffee
Gap

This is obviously not an example of a Minnesota based partnership but it is a terrific example of collaboration between the corporate world and the nonprofit world where the outcome is a working philanthropic mission.]]></description>
		<content:encoded><![CDATA[<p>Chris,</p>
<p>I find the topic of the inherently flawed relationship between the corporate world and the nonprofit world very interesting. Possibly so because I wrote my Pol. Sci. master thesis on Product (Red) which in it self is a marriage between the two. </p>
<p>For those who don’t know what Product (Red) is, it’s an aid organization that defines itself as a business strategy. Product (Red)’s goal is to create a sustainable flow of capital from the private sector to the Global Fund to aid women and children suffering from HIV/AIDS in Africa. They approach this by managing a branding mechanism that gives out a license to use the brand name RED to companies. In return, the company signs up to donate a percentage of the profits for Product (Red) items to the Global Fund.</p>
<p>Some of the companies that are collaborating with Product (Red) by giving up a percentage of their profits are;<br />
Dell<br />
Apple<br />
Converse<br />
Starbucks Coffee<br />
Gap</p>
<p>This is obviously not an example of a Minnesota based partnership but it is a terrific example of collaboration between the corporate world and the nonprofit world where the outcome is a working philanthropic mission.</p>
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