General Mills is teaming up with the reality TV show The Biggest Loser to sponsor the Pound for Pound Challenge to raise money for the hunger-relief charity Feeding America.
For every pound that Americans pledge to lose, General Mills will donate 10 cents to Feeding America. (10 cents provides one pound of groceries for a local food bank.) Participants can register their weight-loss pledge at www.pfpchallenge.com.
General Mills will also donate 10 cents for each seal from a designated product, if mailed by the end of the year. With a target of $500,000 from the weight loss challenge and $275,000 from the product seals, General Mills could donate up to $750,000 to Feeding America through this partnership.
Teachers from one local school have already taken the pledge. The Star Tribune profiled the group: Westonka Staff Proud to Join ‘Biggest Losers.’
