The Greater Twin Cities United Way is experimenting with a new way of raising money. Instead of relying on a few people to give large donations, they’re asking a lot of people to give a little — just $5.
The Give5Now campaign is a one-minute video that shows how people can use a small contribution to make a big impact:
- One person gives $5 to help people in need
- … then passes the message to 5 friends, who each also give $5
- The “ripple effect” will be felt across the Twin Cites
The simple website — just the video and a “click here to Give5 now” button — is an effort to take advantage of technology that allows individuals to spread the message on social networking sites such as Facebook and Twitter. “Giving trends show that young people, in particular, are more likely to give small donations online that respond to immediate causes,” said the United Way’s Randi Yoder.
In the media:
- When Times Are Tough, Little Things Like $5 Can Make A Difference
Star Tribune columnist Nick Coleman - United Way’s Give5Now Effort Has Short- and Long-Term Goals
MinnPost
