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	<title>Comments on: Connecting to (and Through) the Media</title>
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	<description>The source on Minnesota philanthropy</description>
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		<title>By: IMPACTMAX</title>
		<link>http://blog.mcf.org/2008/11/24/connecting-to-the-media/#comment-800</link>
		<dc:creator><![CDATA[IMPACTMAX]]></dc:creator>
		<pubDate>Mon, 05 Jan 2009 16:58:41 +0000</pubDate>
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		<description><![CDATA[My new nonprofit communications and marketing blog--IMPACTMAX--features a Free Tool of the Week, which directs nonprofits toward great online communications resources--just like the Flesch tests you mentioned.

As I&#039;ve watched the perfect economic storm develop for foundations and nonprofits, I started a blog to help Minnesota foundations and nonprofits navigate the dangerous opportunities of 2009. http://impactmax.wordpress.com  

As former head of communications at the Minneapolis Foundation and The McKnight Foundation, I know what a risk cutbacks pose for small, medium, even large nonprofit communications shops. Your budget is slashed at the very time your organization needs effective, strategic communications the most.

My goal is to offer free counsel and online resources on a range of communication topics, especially optimizing your use of cost-effective Web 2,0 strategies. One section of my blog outlines Six steps to social media savvy--a nonthreatening way for nonprofits to start using these tools. 

Next month, I&#039;m hoping to add a library of social media case studies and best practices to provide more inspiration. I&#039;d love it if you&#039;d leave a comment about any topics you&#039;d like me to cover in future posts.]]></description>
		<content:encoded><![CDATA[<p>My new nonprofit communications and marketing blog&#8211;IMPACTMAX&#8211;features a Free Tool of the Week, which directs nonprofits toward great online communications resources&#8211;just like the Flesch tests you mentioned.</p>
<p>As I&#8217;ve watched the perfect economic storm develop for foundations and nonprofits, I started a blog to help Minnesota foundations and nonprofits navigate the dangerous opportunities of 2009. <a href="http://impactmax.wordpress.com" rel="nofollow">http://impactmax.wordpress.com</a>  </p>
<p>As former head of communications at the Minneapolis Foundation and The McKnight Foundation, I know what a risk cutbacks pose for small, medium, even large nonprofit communications shops. Your budget is slashed at the very time your organization needs effective, strategic communications the most.</p>
<p>My goal is to offer free counsel and online resources on a range of communication topics, especially optimizing your use of cost-effective Web 2,0 strategies. One section of my blog outlines Six steps to social media savvy&#8211;a nonthreatening way for nonprofits to start using these tools. </p>
<p>Next month, I&#8217;m hoping to add a library of social media case studies and best practices to provide more inspiration. I&#8217;d love it if you&#8217;d leave a comment about any topics you&#8217;d like me to cover in future posts.</p>
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