Comments on: A Call for Shelter in the Economic Storm http://blog.mcf.org/2008/10/27/shelter-in-the-economic-storm/ The source on Minnesota philanthropy Fri, 26 Feb 2010 14:52:33 +0000 http://wordpress.com/ hourly 1 By: Rich Cowles http://blog.mcf.org/2008/10/27/shelter-in-the-economic-storm/#comment-522 Rich Cowles Thu, 30 Oct 2008 20:33:56 +0000 http://mcfblog.wordpress.com/?p=1335#comment-522 Thank you, Crystal, for your post. And thanks to Tad and Convio for their important and encouraging study. I found one of the more interesting findings of this study to be that a higher percentage of people aged 55-64 plan to give online than people in the 18-24 and 25-34 age groups. Which just shows that we oldsters may not know (or care) how to twitter, but we're keeping up with the technology revolution. Sort of. Thank you, Crystal, for your post. And thanks to Tad and Convio for their important and encouraging study. I found one of the more interesting findings of this study to be that a higher percentage of people aged 55-64 plan to give online than people in the 18-24 and 25-34 age groups. Which just shows that we oldsters may not know (or care) how to twitter, but we’re keeping up with the technology revolution. Sort of.

]]> By: Tad Druart, Convio, Director of Communications http://blog.mcf.org/2008/10/27/shelter-in-the-economic-storm/#comment-513 Tad Druart, Convio, Director of Communications Mon, 27 Oct 2008 21:50:58 +0000 http://mcfblog.wordpress.com/?p=1335#comment-513 Thank you for sharing the research with your readers. Mr. Cowles' editorial was supported by research that Jupiter did for us. It was interesting to see that 46% of the people who said their financial situation became substantially worse over the past 12 months still plan to donate online this holiday season. I live in Texas, but am married to a native of St. Cloud. Her family has been involved at the highest levels of Minnesota politics and they attest to the spirit of Minnesota's people. I hope we see giving continue in this period. (For transparency - Former Lt. Governor, Joanne Benson is my mother-in-law) One key element for nonprofits to think about also ties to Mr. Cowles's editrial - Put a human face on all your communications. Highlight specific goals, recent successes, and inspirational stories. Use images and photos. Don’t make appeals about hard economic times, but instead thank your donors for helping with mission-critical projects and how they make your world a better place. While we love the spirit of the state, I hope we don't see a real blizzard during our holiday visit to The Cities and St. Cloud. Thank you for sharing the research with your readers. Mr. Cowles’ editorial was supported by research that Jupiter did for us. It was interesting to see that 46% of the people who said their financial situation became substantially worse over the past 12 months still plan to donate online this holiday season. I live in Texas, but am married to a native of St. Cloud. Her family has been involved at the highest levels of Minnesota politics and they attest to the spirit of Minnesota’s people. I hope we see giving continue in this period. (For transparency – Former Lt. Governor, Joanne Benson is my mother-in-law)

One key element for nonprofits to think about also ties to Mr. Cowles’s editrial – Put a human face on all your communications. Highlight specific goals, recent successes, and inspirational stories. Use images and photos. Don’t make appeals about hard economic times, but instead thank your donors for helping with mission-critical projects and how they make your world a better place.

While we love the spirit of the state, I hope we don’t see a real blizzard during our holiday visit to The Cities and St. Cloud.

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