Helping Nonprofits Navigate Web 2.0

Spider web
Photo by Flickr user ecstaticist.

Budgets at nonprofits around the country are especially tight right now, and it’s more imperative than ever that they find effective ways to communicate with potential supporters, volunteers and the communities they serve.

The Chronicle of Philanthropy’s online discussion last week focused on ways nonprofits can reach more people online utilizing various Web 2.0 tools, without having to spend a lot of money.

The two experts that they had available to answer questions were Beth Kanter, author of Beth’s Blog and a nonprofit technology consultant, and Jonathan D. Colman, associate director of digital marketing for The Nature Conservancy.

The questions that were answered ran the gamut from how to reach older donors via e-mail to how to set up a Facebook Fan Page page to build online community. There were some inquiries that were very specific to one particular organization’s needs, and some that were more general.

Overall, there was a lot of information that was shared, the volume of which could be overwhelming if you’re just starting out trying to navigate the options that are out there: Twitter, Facebook, Flickr, RSS feeds, widgets, etc. — it’s enough to make your head spin. Tech Soup has an article online on eight secrets of effective online networking, which is a great place to start.

Join the conversation: How is your organization utilizing Web 2.0 to get your message out to the public and generate support? Have you had success, or were there some bumps in the road? Or is it all just too overwhelming and you have no idea where to start?

- Megan Sullivan, MCF’s communications associate

“Living in a networked world, you don’t need to know all the answers, you just need to know who to ask to help find people who that information …” – Beth Kanter.


One Response to Helping Nonprofits Navigate Web 2.0

  1. Beth Kanter says:

    Thanks so much for writing about online chat! I think many chats can be overwhelming because you’re seeing a conversation unfold in real-time — not a summary. I have on my list to go back to the conversation and pull out some key points.

    Thanks also for pointing to my article on TechSoup about networking.

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