According to an article in today’s Minneapolis St. Paul Business Journal:
Best Buy Co. Inc. will refocus its roughly $30 million-a-year corporate-giving program to target early adolescents, a key group of Best Buy customers and future employees that often gets overlooked by charitable organizations.
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The new approach, called @15, is still in the early-development stages, and many details won’t be finalized until April or May. The company hasn’t identified specific donation targets yet, but plans to focus on four underlying themes: Learn, live, lead and love. Learn will focus on education programs, live will aim to create economic opportunities, lead will create opportunities for civic-minded children to give back to their communities and love will target relationship development.
Best Buy ranked fourth in the most recent list of Minnesota’s top corporate grantmakers, and 10th overall. The company’s next grant deadline is May 1.
